Credit Union Marketing: Three Ways to Attract the Gen Y Crowd

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Christine OKelly asked:

Young people are attracted to things that are easy, fun and free! An excellent way to boost credit union marketing success is to implement a promotional stunt right in the lobby that will generate a lot of buzz among these younger customers.

Generation Y (consumers age 18-30) is one of the largest demographic groups in the nation with 45 million people. And yet, according to the Credit Union National Association’s 2007-2008 Credit Union Environmental Scan Report (E-Scan), credit unions are in the middle of a major decline in the number of members in this demographic.

By utilizing truly unique lobby promotions, a credit union marketing manager has a much better chance at wowing the Gen Y group.

Cash Cube Money Machine

Who wouldn’t want to earn the opportunity to grab as much cash and prizes as possible? In order to attract the attention of the Gen Y crowd, a credit union marketing promotion must have a huge wow factor. With hundreds of bills swirling around inside just waiting to be caught by a lucky contestant, a cash cube money machine accomplishes just that.

Credit union marketing managers can offer new customers the opportunity to step into the cash machine to win hundreds or thousands of dollars worth of real cash or custom imprinted vouchers that represent cash or prizes.

Based on the available credit union marketing budget, the cash and prizes contained in the cube can be altered to meet any needs. Prizes may include anything from cash, checking incentives, savings bonds and CD’s to pizza coupons and sporting tickets.

Promotional Prize Wheel

A large colorful prize wheel in the lobby is a great visual incentive for new members to join the credit union. Credit union marketing managers can determine the appropriate prize denominations in this promotion as well.

An excellent idea for cross promotion is to use credit union products and services as wheel prizes. By doing so, the promotional prize wheel becomes even more valuable marketing tool – getting people through the door and interested in learning about all the credit union has to offer.

Free Food!

Nothing attracts people more than the prospect of free food. Credit union marketing managers can use this to their advantage by keeping their lobby stocked with goodies. Many credit unions offer coffee and such, but that doesn’t really speak to the younger crowd like a cold soda or freshly popped popcorn!

An old-fashioned popcorn machine provides a nice marketing visual – especially with the credit union’s name on the side of the machine and/or imprinted on the bags. The cost of producing popcorn is so inexpensive that it is the ideal treat to give away for free as a thank you to all of your customers. Customers appreciate it when the credit union that they trust offers a thoughtful gesture of appreciation.

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The Home Loan

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There are so many kinds of loans that the banks have provided for us. Whenever we need some money for many occasions, we could try to get some excellent loans from the banks. All that we need to do is just choose the perfect loan or us. What kind of loan that you need? Here is the loan for some people that need some money to buy the house. As we know, there are so many banks that provided the home loans.

What kind of home loans that we need? Perhaps, in case you need to buy the house as soon as possible, surely you would need to get the instant home loans. This is simply the kind of home loans that doesn’t require too much times to get it. You would only need some short times. When you want to get some fast home loans, these loans are definitely the perfect loans for you.

In the internet, you may be able to get this loan together with home loan rate s quote. There are some sites that could provide you the loans that you need. Click the Mortgagefindersnetwork.com to get these loans. In this site, you would be able to get some excellent information about the loans.

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Instant Quotes Comparison from Insurance Companies

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What if you have no auto insurance for your car? You will be surely not allowed to drive down your can on the road. Or, although you may, you will get double penalties once you make mistake on the road. As the conclusion, this insurance is important to be had and it is your obligation to buy the premium.

Then, how to get the best insurance for your car? Have you already noticed that this insurance is quite expensive to afford? Have you also noticed that the rates for the insurance are quite unstable? If you have, then you know what you need to do. But, if you haven’t, it is time for you to learn. Visit Calpoly.edu and find out how to get the instant car insurance from the quotes. These quotes will be the based of your auto insurance rates which are determined from your need in the coverage and your type of vehicle. If you want to compare the quotes quickly without you need answer the same questions over and over again, then go to Insurancerate.com. This website will give you at least 5 quotes results to be compared at once. All kind of insurance quotes are available here, including the renters insurance online quotes.

Get to the websites immediately and find the best insurance companies for you and your car.

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How to Repair Your Credit Score Now

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Your credit score affects every aspect of your financial life including qualifying for loans and mortgages, low interest rates, housing, employment opportunities, and even insurance premiums. Millions of Americans have negative, inaccurate, and unverifiable information on their credit report. Repairing your credit profile is one of the most important financial decisions you can make.

You re about to take the important step of taking control of your credit! If you re like the average American, having improved credit will save you thousands of dollars on your loans and credit cards. You do not need a credit repair clinic. Save the money. Everything a credit repair clinic can do for you legally, you can do for yourself at little or no cost using the plan in this new book.

There are federal laws in place to make sure that you can repair problems on your credit report and increase your credit score. These laws are found in the Fair Credit Reporting Act. This book will show you how to use your legal rights to increase your credit score. You will learn how to remove questionable items from YOUR credit reports, including: late payments, collections, judgments, liens, charge offs, bankruptcies, foreclosures, repossessions, and identity fraud. This new book will be your road map to credit repair information, and give you tips on how to maintain a stronger credit profile, repair bad credit, improve credit scores, and correct personal information.

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Credit Derivatives: Techniques to Manage Credit Risk for Financial Professionals

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Credit Derivatives explains the major types of credit derivatives and their unique features, illustrating how they work in the real world through numerous examples. You will learn the key skill of pricing credit derivatives and the factors that must be taken into account, including time to maturity, probability of default, and expected recovery value.

About the Author

Paul Siegel (New York, NY) is chairman and CEO of The Globecon Group, a leading provider of consulting, education, training, and other professional development services to clients including ABN AMRO, J. P. Morgan, Deutsche Bank, and Moody’s. Siegel previously held executive positions at Olympia & York, Cushman & Wakefield, and Daiwa Securities American.

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What You Can Do To Conquer Your Credit And Debt Problems

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Just because you are the one being pursued doesn’t mean that you don’t have a way to make the bill collectors have to do their own due diligence. Moreover there are ways to protect your assets from creditors and ways to clear debts without filing bankruptcy. If it does ultimately turn to that, there are things you should know about bankruptcy and this book delves into these facts as well.

Answering the questions should I declare bankruptcy, when should I declare bankruptcy, what is the difference between chapter 7 and chapter 13, as well as your attorney’s duties when filing these cases. While these may seem like things which are talked about ad nausea in the news and in other publications, The book breaks it down for you in way that is easy to understand and quick to follow on the fly. What to do if you owe the IRS. Turning the tables on bill collectors and putting them on the defensive.Stop forclosure. Appendix with seventeen letters ready to use.

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Collateral Damaged: The Marketing of Consumer Debt to America

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Sometime in the 1970s and 1980s, the use of credit cards, which had begun as a convenience, began to grow into an addiction. Collateral Damaged: The Marketing of Consumer Debt to America explains how a nation of savers became a nation of consumers and how Wall Street used consumers’ addiction to spending to create the “toxic securities” that threaten to bring about the collapse of the global economy. Geisst looks at the policy implications of the credit crisis and describes how the United States can get its fiscal house in order.

About the Author

Charles R. Geisst, a professor of economics at Manhattan College, has published 18 books on finance and economics. His books, including Wall Street: a History, have been on the Wall Street Journal, BusinessWeek, and New York Times bestseller lists.
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Debt is Slavery: and 9 Other Things I Wish My Dad Had Taught Me About Money

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Would you like to gain control of your finances, pay off your debt, and experience the freedom of being debt-free and financially secure?

This book will show you how!

Debt is Slavery takes a unique approach to personal finance by focusing on changing the way you think about money, since your perceptions about money determine how you handle your finances. Author Michael Mihalik uses his personal experiences to illustrate 10 lessons that will transform your relationship with money so you too can become financially secure and debt-free.

Learn how to:
- Gain control of your finances
- Release yourself from the slavery of debt
- Reclaim your life and freedom
- Recognize and resist the constant attempts to separate you from your money
- Find a job that fulfills you
- Control your expenses – Build your net worth
- Achieve your financial goals

Nobody should be a slave to their finances. Read this book and transform your life!

In the past, Americans were taught to avoid debt. Now, we are persuaded to embrace it. The process starts early–high school students receive credit card solicitations although their only income may be from babysitting or mowing the neighbor’s lawn. We take on debt without realizing that doing so subjects us to financial servitude–a form of slavery–in which our bills determine when and how much we work, often at jobs we don’t even like.

The result? U.S. consumer debt recently hit an all-time high of $2.35 trillion and millions of Americans are struggling to make ends meet.

Debt is Slavery offers hope. The book takes a unique approach to personal finance by focusing on changing the way people think about money. The author uses his personal triumph over paralyzing debt to illustrate 10 lessons that will transform the reader’s relationship with money so they too can pay off their debt, reclaim their freedom, and lead more fulfilling and prosperous lives.

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The Overspent American: Why We Want What We Don’t Need

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If getting and spending define our lives, then Juliet Schor now has us covered. Six years ago, her book The Overworked American scrutinized the getting part. It focused public attention on the disappearance of leisure and the harmful effects thereof on families and society. It sparked a debate over whether Americans really work as much as we proudly claim. (If so, how to explain the audience for Monday Night Football?) Nevertheless, Schor can take credit for helping push Congress into passing the Family Leave Act in 1993. Now she is back with a critique of our spending. Schor notes that, despite rising wealth and incomes, Americans do not feel any better off. In fact, we tell pollsters we do not have enough money to buy everything we need. And we are almost as likely to say so if we make $85,000 a year as we are if we make $35,000. Schor believes that “keeping up with the Joneses” is no longer enough for today’s media-savvy office workers. We set our sights on the lifestyles of those higher up the organizational chart. We seek to emulate characters on TV. For teenagers, “enough” is the idle splendor that hardly exists outside of what MTV un-ironically calls The Real World. Schor offers an original and provocative analysis of why many Americans feel driven and unhappy despite our success. As an alternative, she profiles several “downshifters” who’ve taken up voluntary simplicity in search of a more satisfying way of life. No policy solutions suggest themselves this time, only a change of heart. –Barry Mitzman –This text refers to an out of print or unavailable edition of this title.

Whereas Schor’s 1992 bestseller, The Overworked American, touched a nerve among all classes of American society, her latest study is geared to middle- and upper-middle-class consumers who, in her diagnosis, are participating in a national orgy of overspending and living beyond their means. She traces this competitive, status-conscious consumption to the diverging income distribution and growing inequality beginning in the 1980s, as increasingly overworked, insecure, dissatisfied consumers, pressured by advertising and television imagery, sought to emulate the upscale lifestyle of the most affluent. An economist and director of women’s studies at Harvard, Schor presents her arguable conclusion that the more TV a person watches, the more he or she is likely to spend. In counterbalance, she also reports on her nationwide survey of “downshifters,” people who deliberately reduce their hours on the job in exchange for more leisure, time with family or other pursuits. In self-help fashion, she outlines nine steps individuals can take to break free of the cycle of compulsive spending. Although Schor’s jeremiad lacks the impact of her earlier book, it offers trenchant commentary on Americans’ overspending lifestyle and lack of savings.
Copyright 1998 Reed Business Information, Inc. –This text refers to an out of print or unavailable edition of this title.

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